implications for product regulation
mods, which are usually larger than eGos and almost endlessly customisable.1and non smokers, had heard of e cigarettes.7 The use of e cigarettes is increasing among adults and youth.6 9 Anticipating the market opportunities, Lorillard, a large American tobacco company, acquired a major e cigarette brand, blu
eCigs, in April 2013.10 This acquisition also initiated national paid advertising campaigns to promote e cigarettes.11 ,12 Other tobacco companies quickly followed. Altria purchased the brand Green Smoke in 2014 and RJ Reynolds plans to begin selling
its own VUSE brand nationallypatagonia better sweater rei.13 ,14 NJOY, the most well kpatagonia better sweater zip upnown brand not owned by a tobacco company, has also conducted major advertising campaigns to tout theE cigarettes are mostly unregulated. Some countries have imposed restrictions on the sale of certain types of e cigarettes,18 but the availability of e cigarettes in all varieties on the internet has made epatagonia outlet store freeport2nfordiscount patagonia luggagecement difficult. As this paper was going
through editorial revision, the US Food and Drug Administration (FDA) proposed to deem e cigarettes as a tobacco product.19 The proposed rules will ban selling e cigarettes to minors. It will not, however, ban internet sales. At this point, the
e cigarette market shows every sign of growing. In the USA alone, it is projected to reach $2 billion in 2014.20 ,21
A significant portion of e cigarette business is conducted on the internet, although it is difficult to ascertain the exact
volume. Several sources estimate that it is about 30 5discount patagonia backpacks0% of total e cpatagonia outlet store freeport1igarettes sold.22 ,23 There are reasons for the active internet market: It is relatively easy to set up a new e cigarette company online, with
small financial investment. No large advertising budget is required to achieve a web presence. In addition, most existing
e cigarette companies have their own websites and most of them also sell e cigarettes over the ipatagonia outlet store freeportnternet. Thus, the internet
reflects the majority of the e cigarette market when it comes to issues such as the number of brands available for consumers.
This paper examines e cigarette brands that are advertised and sold on the internet. It is an update of our report on an internet
search of e cigarette brands in 2012, which found more than 250 brands available apatagonia outlet store freeport0t the time.24 This updated internet searcpatagonia outlet store freeport3h, it should be noted, was finished 3months before the US FDA issued its deeming propospatagonia discount code revolveal.19
The present study has two related aims. Firstpatagonia discount code west, it provides a basic description of how e cigarette brands have ppatagonia express onlineresented themselves:
what is being offered to consumers and what claims are made about any presumed advantages over cigarettes. Second, it compatagonia everlong review lipozenepares
the brands that were sold on the internet in 2012 with those that became available since then (up to January 2014). It was
expected that many new brands would appear on the internet. Given that e cigarettes have been largely unregulated so far,
ipatagonia fleece vest cheapt would be interesting to examine how new brands compete with older, more established brands. By studying the changes taking
place in an unregulated marketplace, useful insights might be gained to inform future regulatory policies.
Two comprehensive searches of e cigarette brands found on the internet were conducted: the first from May 2012 to August 2012,
and the second from December 2013 to January 2014. We used three search engines: Google, Yahoo and Bing, and 13 keywords:
e cigarette, e cigarette, e cig, e cig, ecig, ecigs, electronic cigarette, electronic cig, electronic nicotine
delivery system, vape, vaper and vaping. The first 30 pages of each search were reviewed to capture any possible e cigarette
