Keith s to sport East Coast look
The owners of Oland Brewery of Halifax and the young entrepreneur behind East Coast Lifestyle Clothing Inc. have brewed up a partnership to promote Alexander Keith s India Pale Ale.
We want to get the message out that all Keith s IPA sold in Nova Scotia is brepatagonia black hole for sale2wed and packaged here, Keith s spokesman Wade Kepatagonia wetsuits for sale ukller said Monday.
A T shirt from East Coast Lifestyle, fepatagonia better sweater vest amazonaturing the Keith s IPA tartan, will appear inside specially marked 28 packs of Keith s IPA beginning around mid November for about eight weeks or while supplies last.
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The promotion is a response, in part, to thpatagonia barely baggies reviewe increasing popularity of craft beers throughout the province and the position they enjoy within the buy local movement, Keller said.
Keith s is a Nova Scotia brand, made here in Halifax on Agricola Street by about 160 workers who are dedicated to the product and who spend their salaries in our communities.
Labatt Breweries of Canada, a division of Anheuser Busch InBev, owns the brewery. Keith s IPA is also brewed at five other Labatt breweries across Canada.
Keith s has been part of Nova Scotia since Alexander Keith started his brewery in 1820, and remains the top selling beer in Nova Scotia, Keller said.
One in five brews sold in the province through the Nova Scotia Liquor Corp. is a Keith s IPA, he said.
East Coast Lifestyle founder Alex MacLean, 22, said the six authentic T shirt designs featured in the promotion will be available only through the promotion and will not be ofnew women's patagonia fore runner rs running trail shoesfered through the company s retail channels.
We re a Nova Scotia bpatagonia outlet store locationrand, too, and it s great to have this collaboration with the province s best beer.
Chad Patterson, regional sales vice president fpatagonia black hole for sale3or Labatt Breweries, said T shirts are regular promotional items for various beer brands.
The T shirt in a beer case is not a new concept, but this is no ordinary T shirt.
Labatt Breweries announcepatagonia discount code marriottd recentlypatagonia discount code nordstrom that Oland Brewery was getting a $13 million biological treatment plant. Construction began last week to improve the quality of waste water and reduce energy costs.
The plant produces 15 different brands, including Keith s IPA, Budweiser, Bud Light, Labatt Blue and Oland Export.
If Keith s IPA is the bestselling beer in Nova Scpatagonia black hole for sale0otia, East Coast Lifestyle is arguably one of the province s better selling T shirts.patagonia everlong review 4 slice MacLean said sales in recent months have been especially strong in Ontario and Alberta.
Tim Pellerin, the liquor corporation s marketing and merchandising vice president, said 105 stores will participate in the promotion.
It s going to be a hit with beer customers this holiday season.
Pellerin said successful T shirt and hat promotions can require additional vigilance at retail locationpatagonia guide pants khakiss because consumers have occasionally damaged cases seeking favourites.
The Halifax Rainmen also announced Monday a multi yepatagonia black hole for sale1ar partnership with East Coast Lifestyle for the design and production of co branded Rainmen merchandise beginning with the 2014 15 season.
