Integrated Marketing Communications
A degree program built on the merging of specific coursework from the Roy H. Park School of Communications and the School of Business. This major teaches students about the newly converging fields of advertising, public relations, sales promotion, and social/interactive marketing. Students learn how these specialized areas are combined into seamless communication programs for companies and their brands.
Coursework highlights: Freshman year, IMC majors work in teams to create basic advertisinpatagonia guide jacket graft0g and public relations executions for the Internet, magazines, TV, and social media to produce a strategic communication plan to promote a real life company and its brands; Sophomores research different target audiences and generate a public repatagonia shoes for men for salelations mepatagonia guide jacket graft1dia kit and an advertising planpatagonia specter pullover reviewsbook for a national client; Juniors learn persuasive theory and techniques, and apply them in designing and crepatagonia better sweater on sale womensating web sites, pitch letters, news releases, prpatagonia downtown loft parka reviewomotional events, and advertisements for both traditional and nontraditional media plans; Spatagonia discount code travelodgeeniors explore social media, search engine optimization, sales promotions, experiential, and international marketing, and then choose the capstone course that focuses on their primary area of interest: advertising, gpatagonia everlong review 800raphic patagonia guide jacket graft2design, public relations, or local IMC campaigns.
Apatagonia guide jacket graftt my internship this ppatagonia guide jacket linersast summer, I felt like I knew so much more than the other interns. An executipatagonia guide jacket graft3ve asked us if we understood SEO, and I was the only one who did. My supervisor even commented to me aboutpatagonia guide pants 6s how well prepared I was fopatagonia infant bunting tutorialr this experience. Junior, IMC major
