Is Social Media banco patagoniaA Career
I m the CEO and co founder of social media agency Likeable Media which is an award winning, global agency that works with Fortune 500 clients. I d say that my path to entrepreneurship was atypical; launching my company with my husband and co founder at a baseball stadium in the world s largest sponsored wedding that was featured in major media outlets including the New York Times, ABC World News Tonight, and the CBS Early Show. I ve led the Likeable Media teapatagonia girls jackets big2m to generate over 15 million in revenue and earned extensive recognition including being named NYC s 6th Best Place to Work (Crain s), a two time Inc. 500 winner, and a Top 50 Fastest Growing Women Owned Businesses in 2013.
Recently, one of my 20 something employees tweeted me a Forbes article about advice for those in their age group. While I absolutely loved most of the career advice, when I saw point 4, something didn t sit right with me. It went something like this:
This type of advice always strikes a chord with me. It s one thing to say: tweeting about your day and instagramming your foodie pics is not a career choice that most certainly is true. It s also true that made up titles around social media equates to having a made up job as evidenced by the 18,000+ social media gurus on Linkedin. However, implying that having the words social media in your job title means that your job is irrelevant is simply misguided and can discourage people from entering into an empatagonia better sweater womens xserging space that is rife with opportunity.
Don t get me wrong, I don t think that Social Media Managers at companies will continue to hold all aspects of social media for their organizations. As I showed in this slideshare, it s a cross departmental, cross functional set of tools that needs a variety of different people who buy in across a company. However, just like any tools that exist, there are people who have a fundamental understanding of how to use them, and those that simply don t.
As a CEO of a (gasp!) full service social media agency, I believe strongly that there are key areas within social media upon which you may build a career. These areas will survive the emergence and dissipation of networks, tools, and philosophies. So, if you re a recent 20 something, know a recent 20 something, or even just have an interest in making a career change I d look at these areas to withstand the test of time.
Advertising: Social advertising is different from traditional and digital advertising. It requires an unpatagonia alpine guide pants 2011derstanding of social behavior that goes way beyond re targeting platforms. For emerging networks to survive, they will need to find innovative social ad solutions, and becoming an expert in the placement, optimization, and reporting of social ads will be key going forward. Will it be apatagonia hooded monk review part of an overall digital ad budget? Yes. Is it an entirely different beast? YES.
Service: Cpatagonia jackets reviewsustomer Service has been around since the beginning of business. Understanding the impact that social media can have on customer service is something that will take time and resources. Trust me when I tell youpatagonia girls jackets big0 that companies will need to ramp up their social listening and customer service. This is way beyond a PR or social agency pulling a Radian 6 report. This is investing in resources that understand 1 1 communication. Companies hate when I say this because it s hard. But make no mistake, it s something that companies will need to do as social media becomes more and more integrated into the overall consumer experience, and that takes staff. Staff that understands how to listen both proactively and reactively.
Data: I remember something that Adam Kmiec, Digital Heapatagonia girls jackets big1d of Campbell s once said social media is data rich and insight poor. There will be an entire new job sector built on understanding the data of social media. Want to get into a complex, exciting fielpatagonia torrentshell women black discount saled within social? Start there.
Content: Brands are fighting for space in users social streams. In order to interact in any way other than being a total annoyance brands need to have great content. Great content goes beyond pictures of grumpy cat though that works for some brands. It goes beyond a 6 second loop on Vine showing a product over and over again. Great content is about being valuable to consumers. That means either informing them, entertaining them, saving them money, inspiring them, or simply knowing what they want in what medium. The diversification of media has made reaching your target consumer much more challenging, and brands that master the art of content win. Want an incredible career in social media ? Understand content and how it works differently on every network and execute it flawlessly.
If you re thinking of a career change and want to go into social media, I have just one patagonia arizona for salepiece of advice for you Whatever you do, do NOT call yourself a social media ninja, guru, or mastermind. (In what career would you ever call yourself a ninja, anyway? Other than being an actual ninja, of course.) However, do consider investing in a skill set in any of the above areas of expertise, and you re in for a great future.
What do you think? Is it pointless to pursue a carpatagonia discount code jpeer in social media? Share your thoughts in the comments.
I am so happy to see your article here on Forbes. I am the CEO of a Social Media Company as well. I always compare using the term I work in Social Media the same way that anyone might have said, I work in Television , or I work in Print , or I work in Film . We work in Social Media , and there are going to be 1000s of jobs within that field. It is exactly the same umbrella. So, can you have a career in Print ? can you have a career in Film ? YES! And yes you can have a career in Social Media I just think we will ultimately shorten the term just to social .
Facebook, Linkedin, Zynga are all Social Networks traded on the stock, means is a business after all and in many cases patagonia everlong review journal newspapera very successful one. Even this site gets its traffic from Social Media i was made aware of this article via Linkedin.
yes calling yourself names such ninja, guru, etc is probably a rookie strategy, but streamers share pictures and other content for the sake of presence (like bloggers in past) they attract attention and companies will benefit from this attentions when you Market a product. there is a whopatagonia girls jackets big3le theory called the strength of weak links that relates to this.
I agree with great content, at the end is really the difference between wasting time or learning (laughing and others). this is what Big Data is playing a role, although still pulling some searches for it i think this latest BIG DATA trend will actually collapse information.
I like that more people are starting to be aware of just how intricate social media is How you can t be an expert just because you re the first of your friends to sign up for Vine or like Tweeting a dozen times a day. It s much more complex and needs analytics (A/B testing, ROI and KPI measurements), creative hands and big listening ears.
Social listening seems to me like the most hidden benefit that undermanned companies don t know about. If only more start ups focused on listening a bit more than they are talking would they begin realizing the ROI of replying over broadcasting. I guess that goes back to customer service.
Great post Carrie! I wish you guys had an LA office I d be applying so fast.
The fact that you have to ask shows how out of it you are. No meme has licensing, and if you think quickmeme holds any claim to any of the meme s themselves you re crazy.
Memes have a specific meaning, they re more than just a text+image combo. The image conveys a concept to go along with the text; that s something you completely missed, and that s why you re using it wrong.
Asking according to who makes me realize you have no idea how a meme is born. A meme s concept is gpatagonia girls jackets bigenerated by a community, it doesn t have to be reddit or 4chan, it can be really any community that s large enough to push a concept. By not unintentionally putting the wrong text on the meme, you re going against the grain, and alienating the only people that would get the joke in the first place.
